Vision and Mission
Our company, founded on the strength of the GUD brand, specialises in the marketing, manufacture and distribution of an extensive range of quality automotive and industrial products.
We will be a responsive manufacturer and supplier of automotive and industrial products focused on protecting our brands, expanding our product range and growing our market share in South Africa, Africa and strategic international markets.
OUR GUIDING PRINCIPLES AND VALUES
• Strategically entrepreneurial in fulfilling and exceeding customer
• Encouraging original thought and its application
• Willing to take risks based on sound business judgement
• Conduct our business in a competitive and professional manner
• Optimise shareholder's return on investment
• Develop and improve the quality of life of our employees
• Committed to building ethical long term relationships with our
customers and suppliers
• Subscribe to safe and environmentally friendly practises.