• WELCOME TO G.U.D. HOLDINGS

    Established in 1949, G.U.D. Holdings
    are leaders in automotive products.
    We manufacture and market leading
    automotive brands in South Africa,
    Sub Saharan Africa and private
    brands for international
    markets.

    READ MORE

  • G.U.D. HOLDINGS

    Established in 1949, G.U.D. Holdings
    are leaders in automotive products.
    We manufacture and market leading
    automotive brands in South Africa,
    Sub Saharan Africa and private
    brands for international
    markets.

    READ MORE

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MISSION & VISION

Our company, founded on the strength of the G.U.D. brand, specialises in the marketing, manufacturing and distribution of an extensive range of quality automotive and industrial products.

GUIDING PRINCIPLES

We will be a responsive manufacturer and supplier of automotive and industrial products, focused on protecting our brands, expanding our product range and growing our market share in South Africa, Africa and strategic international markets.

CAREER OPPORTUNITIES

G.U.D. welcomes passionate and ambitious individuals to apply to join our team. If you are interested in growing with us, take a look at the positions that are currently available.

G.U.D. HOLDINGS
RECENT NEWS

South Africa's trucking fleets deserve the best

South Africa’s trucking fleets deserve the best

Powerdown – the game-changing suspension solution from G.U.D. Holdings – is now available in the South African market for fleet owners, operators, and workshop managers. Every fleet owner, operator, and workshop manager knows that keeping […]

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Holts triumphs again at Motus Supplier Awards

Holts triumphs again at Motus Supplier Awards

For the second consecutive year, Holts has proudly won the esteemed Crystal Category award at the Motus Aftermarket Parts 2024 Supplier Award Ceremony. This prestigious recognition celebrates the exceptional achievements and contributions of suppliers, honouring […]

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Celebrating 75 years of GUD Filters

Celebrating 75 Years of GUD Filters

In 1949, a forward-thinking automotive filtration company identified an emerging need in the industry and set out on a ground-breaking journey in Durban, marking the start of something truly special. Fast forward to today, where […]

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Devan Naidoo

G.U.D. Holdings (Pty) Ltd Appoints Mr Devan Naidoo as CEO

Durban, 1 August 2023 – G.U.D. Holdings (Pty) Ltd, a leading manufacturer and supplier of automotive and industrial filters, brakes pads, lubricants, chemicals, suspension solutions and other automotive parts, is delighted to announce the appointment […]

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