MISSION & VISION
Our company, founded on the strength of the G.U.D brand, specialises in the marketing, manufacturing and distribution of an extensive range of quality automotive and industrial products.
We will be a responsive manufacturer and supplier of automotive and industrial products, focused on protecting our brands, expanding our product range and growing our market share in South Africa, Africa and strategic international markets.
G.U.D welcomes passionate and ambitious individuals to apply to join our team. If you are interested in growing with us, take a look at the positions that are currently available.
Get the latest company news, product developments and promotions, and technical information from the G.U.D. Holdings Customer Magazine.
GUD Filters Celebrates 70th Anniversary
2019 marks 70 years since GUD Filters began manufacturing premium automotive filters for the local market. From humble beginnings in 1949, we have cemented our reputation as a reliable, trusted, home-grown brand that strives to […]READ MORE
FRAM Filters wins PIA Supplier of the Year Award 2019
We are proud to announce that FRAM Filters has been awarded the prestigious PIA Supplier of the Year Award for 2019. The award ceremony took place at the Annual Midas NAPA Convention from 7 – […]READ MORE
Safeline launches instant friction for faster bedding-in
Safeline has taken brake pad manufacture in South Africa a step forward with the introduction of a surface layer that provides instant friction for faster brake pad bedding-in. This will improve the process of bedding-in […]READ MORE
Filpro sponsors R1million in tools and equipment to informal mechanics in PE
Twenty five motor mechanics operating informal workshops in the Nelson Mandela Bay municipality received one million Rand in automotive tools and equipment on 21 February 2019. Filpro, our Enterprise Development company, partnered with Tirisano Trust […]READ MORE