GUD Filters launches New Website

GUD Filters, South Africa’s iconic filter brand, launched its brand new website in November. It boasts an exciting new design with streamlined functionality and an upgrade to its popular digital catalogue.

The digital catalogue, or Filter Finder as it is now known, features a new and improved dynamic filter search experience for customers. The Filter Finder allows customers to easily find the correct filter application for a particular vehicle model. It also offers visuals of the filters and cross-referencing for the vehicles’ motor oil and brakes. The Filter Finder is continuously updated and has the most up to date filters available to the market.

Animated filter visuals bring the new GUD website to life and encourage customers to learn more about its different filter categories and its function in a vehicle.

“We are excited about GUD’s new refreshed website and know our customers will enjoy interacting with the Filter Finder. The website is optimized for desktop and mobile, ensuring customers are able to find the right filters for their vehicle anytime, anywhere.” says Sue Carruthers, Group Marketing Manager, G.U.D. Holdings.

Get GUD’s great engine protection at your fingertips, check out the new website at

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