Quick and easy part locator on Fram Filters website

For over forty years, G.U.D. Holdings has manufactured and marketed the Fram brand in South Africa and are now proud to announce the launch of its revamped website for the local market.

Not only does the new website boast a world-class look and feel to match Fram’s world-class filters, but it also offers users seamless access to a comprehensive online catalogue via an advanced Part Search feature, which comprises of over 1000 part numbers. The Parts Search enables users to effortlessly search a specific filter with a visual reference while also referencing similar or related parts.

Traditional print catalogues will always be readily available for all Fram products. However, customers are encouraged to make use of the user-friendly Part Finder when looking for a Fram part for a specific vehicle, says Sue Carruthers, Group Marketing Manager, G.U.D. Holdings.

“Users will find information gathering effortless as the online catalogue is updated electronically whenever a new product is introduced. This is to ensure that customers will have access to the most up-to-date information and latest part numbers at any moment,” she said. “What’s more exciting is that the website experience offers the same quality and practicality on a mobile device as one would expect from a computer. We are confident that our customers will enjoy the ease and comfort of the improved Fram Filters website.”

FRAM filters are manufactured in Durban and Pietermaritzburg to the highest quality standards and undergo rigorous performance tests to ensure they meet OEM service intervals. Fram also offers customers a comprehensive product warranty, in line with the Right to Repair guidelines from the Consumer Protection Act 68 of 2008 (CPA). Be sure to check out the new website and other updates at www.fram.co.za