New Safeline Brake Pad website goes live

Safeline, South Africa’s premium brake pad brand from G.U.D. Holdings launched its new website.

Designed with customers in mind, the website boasts a bold new look, simplified layout and optimised navigation for easy access from cellphone, tablet, laptop or desktop.

Among the website’s most advanced features is the Brake Finder tool, which makes it quick and easy to find the right brake pads to fit most vehicles on South Africa’s roads. The streamlined search function features Safeline’s comprehensive online catalogue. It is continuously updated whenever new parts are released, serving as a real-time version of the traditional print catalogue. Results from an easy-to-do search on the Brake Finder delivers the relevant Safeline part numbers along with recommendations on related products from G.U.D. Holdings’ other leading brands – GUD Filters, Fram and Indy Oil.

The new website is a hub for safety, quality and product information on Safeline’s brake pad range for passenger vehicles, 4×4, SUV and LCV as well as South Africa’s well-known Minibus Taxi.

“We aim to provide Safeline customers with a go-to online destination,” said Richard Harris, Group Marketing Manager at G.U.D. Holdings. “In addition to product information, mechanics and DIYers needing expert advice will appreciate the dedicated technical section which includes expert tips, troubleshooting, fitment guides and answers to the most frequently asked questions,” he said.

As South Africa’s number one choice for safety, Safeline can be trusted for its heritage, quality, performance and durability. Safeline Brake Pads are locally manufactured and made to International Quality Standards. It is the only brake pad brand to have both the E-Mark and SABS certification. All Safeline passenger pads also carry a 50 000km warranty, giving customers peace of mind.

Safeline is a proud founding member of Right to Repair and supports the right of consumers to fit quality aftermarket parts without voiding their manufacturer warranty.

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